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Companies’ contribution for the new economy

23 December 2009 Gabriela Werner No Comment

Many companies and corporate associations are actively participating of the UNFCCC, even though business is not the conference focus. I’ve been meeting various corporate observers paying attention to the trends shown at COP and have seen existing business practices that are already contributing to a more sustainable future – even though there’s still a lot of work to be done!

Here are some examples I came across since arriving in Denmark:

Siemens: created a campaign calling the metro users to join Hopenhagen, the hope movement which changed the host city’s name. Besides, the company is investing in many efficiency and innovation initiatives in energy, transportation and construction.

Coca-cola:  another sponsor of the Hopenhagen movement, launched a bottle made with 30% plant material, decreasing its dependency on non-renewable sources.

Essent: the Dutch company already manufactures 100% electric vehicles. For COP, they promoted an electric scooters caravan, intended to discuss mobility in the future. The next challenge will be to collect solar and wind energy in the cars’ batteries, so they won’t depend on dirty electricity.

DONG: this is the company responsible for the charming offshore wind energy plant I reported on a few days ago. Their goal is to have 85% of their business on renewable energy by 2040, as opposed to 15% today.

Thinking about these examples, I believe the trend for corporations is to develop smart products, use 100% renewable or reusable materials and redesign productive and transportation processes to be based solely on renewable energy.

Therefore, it seems corporations have a lot to do with the UNFCCC. In the end of the day, together with science, they are the ones pointing out feasible technical solutions for the global challenges. On top of that – and more importantly, they have an essential role on translating into practice the desires of leaders and peoples, including the emissions reduction ones.

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